Cappellini confirms itself in the starring role of innovation leader, experimenting with forms and selecting the new trends of contemporary living. For the occasion of the Milan Design Week, a Cappellini Point is opening in Bastioni di Porta Nuova 9, a next generation exhibition space that comes on top of the one in Via Santa Cecilia to reveal a brand-new cultural approach to the project and new patterns of trade by which the company means to reinforce their relationship with market players. The intimate yet dynamic context recreating the hyper realistic atmosphere of a private loft, is the visual statement of Cappellini's vision around design and lifestyle. An avant-garde creative workshop made of design objects, art masterpieces and pops of color on tapestry and lacquered elements that defines the style of Cappelini.
Founded in 1946, Cappellini has become synonymous with contemporary, avant-garde design. Over the years it has launched some of the world’s greatest designers, producing innovative and high quality furnishings. Cappellini’s collection is characterized by experimentation and the exploration of new ways of living, furnishing the whole domestic landscape from the living room to the studio and bedroom, but also contract areas such as lounges, hotels and restaurants. Many of these products have also become iconic pieces are exhibited in museums throughout the world - Victoria & Albert Museum in London, the MOMA in NY and the Pompidou Centre in Paris. Giulio Cappellini creator of the company’s uniqueness and emblematic figure in the international design scene is universally recognized as a talent scout of young designers: some examples includes Jasper Morrison, Marcel Wanders, the Bouroullec brothers and Marc Newson. Giulio Cappellini is the Art Direction of Cappellini and also looks after the company’s product range and communication strategies. He has recently been nominated by Time magazine as one of the most important trendsetters in the world. Cappellini is available worldwide. Its flagship stores are located in Milan, Rome, Paris, Bruxelles, New York, Los Angeles, Manila and in other main capital cities with the other brands of the Group. The headoffices are in Meda, Brianza district.