JCP is a method. An approach to the world of house planning that wants to
become interpreter of the social and cultural transformation that our age is
experiencing: it is a free thought that goes through realities, cultures, present
and past, without ideological preclusions for the aesthetical and formal rules.
It is the overcoming of design in its narrowest sense, the formal one of rigor
and expectations. It is an expression of the design that is based on the
creation of journeys and thoughts stimulus. There is no need to answer to a
specific market, to launch a new collection, to solve the living room hole
stolen to the bulimia of containing or accommodating.
JCP is born in 2015 by the will of Livio Ballabio, through the creative and
controversial confrontation with CTRLZAK. It serenely takes shape in 2016
through the careful orchestration of professionalism and involved