JCP

JCP is a method. An approach to the world of house planning that wants to become interpreter of the social and cultural transformation that our age is experiencing: it is a free thought that goes through realities, cultures, present and past, without ideological preclusions for the aesthetical and formal rules. It is the overcoming of design in its narrowest sense, the formal one of rigor and expectations. It is an expression of the design that is based on the creation of journeys and thoughts stimulus. There is no need to answer to a specific market, to launch a new collection, to solve the living room hole stolen to the bulimia of containing or accommodating. JCP is born in 2015 by the will of Livio Ballabio, through the creative and controversial confrontation with CTRLZAK. It serenely takes shape in 2016 through the careful orchestration of professionalism and involved multidisciplinarity.