The story of Battistella and Novamobili began in 1953, when young Alfredo Battistella, after having learnt the secrets of woodworking in the workshop of a master craftsman, bought a small industrial building and started to produce furniture, working alongside his employees and friends. These were years of hard work and great enthusiasm, a time of new technologies and new market trends which Alfredo Battistella, thanks to his innate entrepreneurial spirit, tried out at his firm which was soon to become a benchmark for Italian interior design.
