The Newform showroom, in the heart of Brera, presents lifestyle settings, evocative moods and experiential itineraries will expose the collections in a totally different and attractive appearance. An innovative layout will present the essence and the identity of the brand, whose purest expression appears in a kind of exhibition able to enhance the beauty of the products.
Over two floors, the 250 mq space has been reorganized in a large and bright location, designed to give maximum prominence to the products. On the ground floor the collections are presented according to the own style of each different line of taps. An experience room recreates a sensational Spa thanks to chromotherapy and Wellness systems, wood paneling and water flowing from the Falls: a room that let the guest feel the pure relaxation. In the loft there is an area specifically conceived for business meeting and for contract and interior design projects. Comfortable seating will support the exchange of ideas to create new synergies for constantly evolving proposals.
The exhibition space is equipped with digital technologies, multimedia walls that convey emotional and product videos. The result is a showroom-boutique concept, focused on the particular attention to details: velvet upholstery, showcases, mirrors and lounge corners.
A showroom with the aim to provide a new context to discuss about design and the future, a meeting place for architects and professionals.