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SCHEDA EVENTO

Good News From Brasil 2016

For three years consecutively, SOLLOS.jaderalmeida present their collection to the international market in an exclusive gallery during the Milan design week.

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Orari durante il Fuorisalone:

from 10 a.m. to 9 p.m.  

Sollos has been creating innovative, high quality products since 2004, and the designer Jader Almeida, known for his design that brings the perfect synchrony between shape and function; they present the international collection at the "Good News from Brazil” exhibition during the traditional Milan design week.

The collection consists of consolidated, tested and approved SOLLOS.jaderalmeida products, such as the classic Bossa and Easy chairs and the Linna and Mirah armchairs, as well as the recent Clad collection, made up of chairs and armchair in one fluid line based on the Cycladic art. In addition to the extensive range of furniture, lamps and accessories signed by the designer, complete the elegant collection.

The exhibition will take place on Via Giuseppe Sacchi 5, in Brera, an area which is known by the concentration of events, galleries and restaurants, in a 450 m² gallery with the project and the curatorship by Jader Almeida, just as the newly launched showrooms in Recife and Miami, where the lightness and the delicate and balanced choice of the materials are added to the commitment to good design. With subtlety and no commercial aggressiveness, the gallery will be identified with a totem in tango color, which can be seen by visitors from any point of view.

In the project, the upper floor has neutral colors and the products are arranged so that they generate different interpretations, stimulating the senses and perception. In the lower atmosphere, a great display will surround a table with organic shape, and it hold individual pieces that can be observed from all angles. Moreover, there will be also a large panel with images and products clipping which will give a subtle dimension of Sollos and Jader Almeida.

“I have always told people about design, independent of regionalism or nationality. I like the idea that good design communicates in all languages. Therefore, I believe that the consequence of a consistent work and which contains language in itself, transcends borders naturally”, Jader Almeida, designer and creative director of Sollos asserts.


ESPOSITORI
& AZIENDE

SOLLOS.jaderalmeida

In 2016, SOLLOS celebrates twelve years under the creative direction of the designer Jader Almeida and raties its position as an innovative company. With a collection with over one hundred items, it supplies the Brazilian market as a whole and continues expanding internationally, with distribution in London, Paris, Hong Kong, Dubai, Chicago, Miami, among others. Claudio Frank and João Frank, the executives in charge of the industrial plants in Santa Catarina, a state in the South of Brazil, have permanently invested in new concepts, technologies and production processes to ensure the quality and authenticity of each manufactured item. Design is the chosen strategic tool, integrating SOLLOS entire feed-production chain from the selection of raw material up to customer relations. In these factories, stateof-the-art equipment is combined with artesanal techniques to achieve sophisticated and accurate results. Aiming at the preservation of natural resources, SOLLOS promotes a rational use of raw materials as well as the treatment of 100% of production waste wood comes from sustainable management areas and components have low environmental impact. “We seek to integrate the best of our culture to international references”, Claudio Frank asserts , Chief Commercial Officer of SOLLOS. For the last ten years, the brand has expanded its manufacturing facility, we have invested in e equipment and logistics, new materials have been introduced, we have made annual launchings and our products have won the main national and international awards in their segment, like Museu da Casa Brasileira, IF Design Award, Red Dot Design Award and Good Design Award.
LOCATION

Spazio Sotto
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Via Giuseppe Sacchi, 5

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