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EVENT DETAILS

THE SCENT OF FLAMINIA

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Opening during Fuorisalone:

Tutti i giorni dalle ore 10-21

Il 12 evento 10-22

THE SCENT OF FLAMINIA
Taking the stage in the remodelled premises of the showroom in via Solferino is “The scent of Flaminia” an olfactory itinerary that invites visitors to explore the world of design applied to wellbeing. With this project, Flaminia confirms its primacy as a “griffe” of contemporary lifestyle, that can offer its customers a global proposal to accompany them through their daily rituals, while retaining all the originality of the design project. 

The markedly pop art installation makes lavish use of white, red, blue and black hues and hosts a selection of top selling Flaminia products, such as Bonola by Jasper Morrison, Nile by Patrick Norguet, Roll & Pinch by Nendo. The stunning scenery is enriched by a number of big bottles of Fresh Couture by Moschino, a perfume whose sparkling notes accompany the visitors throughout their sensory experience. 

 Space is subdivided into five sections to stage a dialogue between Flaminia’s newly created products and its iconic collections. The orthogonal lines softened by the round corners and thin walls of the Miniwash basins by Giulio Cappellini are proposed in new sizes and new versions; also on display are the highly successful Bonola collection, which continues to give evidence of Flaminia’s manufacturing know-how, and Boll, the project by Paola Navone which translates the ancient oriental bowls into a contemporary washbasin. Moreover, a refined colour selection ranges from white to black and champagne beige for glossy finishes, and milk white, graphite grey, coal black, lava grey and two new colour shades, Fango (Mud) and Nuvola (Cloud) for matte surfaces, additional options include Metal Gold, Metal Platinum and Bicolor. Wash, Oval and Fontana are the bathtub models on display together with the Nile, Una and Pinch collections of sanitary fittings. Volo is the shower tray featuring a ceramic mesh that defines the surface and makes it antislip. A context for the various elements is provided by a number of pieces of furniture for the bathroom from the Compono System line, Two accessories, Nokè and Fold faucets, and ceramic complements such as Brick and Rocchetto. 


EXHIBITORS
& COMPANIES

CERAMICA FLAMINIA

The history. Ceramica Flaminia was founded in 1955 in Civita Castellana, a territory historically known for its ceramics since ancient times. Splendid examples of ceramic art were created in this area around the IV century b.c.. Even though the first workshops arose at the end of the 1700’s, it is during the beginning of the 1900’s that the first factories of tableware, tiles and sanitary ware were founded. This is the heritage of the founders of the Ceramica Flaminia, a group of professionals of the sanitary ware sector who decided to unite in a new company. At that time, the entire production process was by hand, but Ceramica Flaminia quickly grew and evolved thanks to the passion and competence of its founders. Experience, made in Italy. Today Flaminia, specialized in ceramic sanitary ware, stands out by maintaining its production in-house, guaranteeing high quality strictly “Made in Italy”. Flaminia combines the most advanced production process with consolidated workmanship abilities enabling to confront even the most difficult challenges with a continuous open-mind towards experimentation. Ceramica Flaminia, which has recently collaborated with Alessandro Mendini, often works with important international designers who have never had the opportunity to realize projects in ceramics before. It dedicates all it’s energy in elaborating creative solutions that give the designer’s forms and creativity to the product, making each project more and more complex, resulting in a new phase in the research of the aesthetical and functional potentials of ceramics. The structures, the technology. The advanced production process is automated in every phase, from casting to glazing and firing, permitting the aesthetical and technical control of each single piece. Smart manual interventions are applied to the production of the more complex models. Three are the locations, two in Civita Castellana and one in Fabrica di Roma all in the province of Viterbo, for a total surface of 80,000 sqm.. Flaminia, S.p.A. since 1996, has received various awards for its products. In 2003 it received the Uni En Iso 9001- 2000 certificate for its quality system, in 2005 the Uni En Iso 14001- 2004 certificate for its environmental system and, always in 2005, Flaminia became a member of the ADI, Association for Industrial Design. Highly aware of environmental issues, Flaminia has recently extended its historic location in Civita Castellana and replaced the roof top of its factory with a new concept of integrated solar paneling. A significant investment that regards a surface of abount 14.000 square meters and will produce clean energy The bathroom, an oasis of design. According to Flaminia the bathroom is the fulcrum of the home, an intimate space to furnish in detail. No longer a bathroom but a living space where every single element is a result of a project far from the classical and conventional codes that have conditioned the sector for too long. A innovative vision that has pushed Flaminia, especially during the 90’s, to involve famous international designers exploring the expressive valance of ceramics and creating collections that unite technical performance and emotion with the ability to determine new trends and invent new modern languages. The evolution continues. Ceramica Flaminia continues its course of research both from a technical-functional and design point of view. A design dynamism that makes Flaminia an authentic leader in the world of bathroom furnishings, winning prestigious awards and recognitions. In 2005 Flaminia inaugurated its showroom “Spazio Flaminia”, in via Solferino 18 in Milan. A space which has become a meeting point for designers, clients and the public in addition to a location for events tied to the culture of the bathroom and well-being.
LOCATION

Ceramica Flaminia
-
via Solferino, 18

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