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Fuorisalone Milano Design Week by GioPagani

The Journey of a Materic Player


Opening during Fuorisalone:

From 10:00 to 21:00

During the Milano Design Week 2016, GIOPAGANI opens his new Atelier in via Montebello in Brera, Milan. A place where multicultural inspirations, which represent the driving force of the Maison, become material and bring life to the different dimensions of the world GIOPAGANI. 600 square meters to watch, touch, taste, live. A sensorial journey that starts from the ground floor, from the boutique with its tailored garments of the fashion collection, to a break by the bistrot ready to be turned on and host some unique moments, to the atmospheres proposed by the furniture of the Couture Collections, it is possible to fully immerse in the GIOPAGANI experience. On the upper floor, a proper home is set up with the pieces of the Capsule Collections, proposing an overview of the lifestyle offered by the bran and giving the opportunity of living the space and being carried away by emotions. Overall, the Atelier is in continuous evolution, open to anyone who wants to customize their everyday life with a touch of uniqueness and style. Here is why GIOPAGANI philosophy tells that elegance can be an emotion.



Parma - Italy, 1995 – here begins the journey of the namesake studio founded by Gio Pagani. A journey touching the most important international destinations to diffuse Gio Pagani’s very personal and eclectic style in the world. A mix of different inspirations, echoing exotic worlds and cultures, are incorporated into a provocative yet elegant mix and match of elements, blending design and fashion. Aesthetic and functionality are balanced to express a unique style. Both in the development of architectural projects and in the design of private and retail interiors, the GIOPAGANI Maison puts the accent on materials. The materials research and their interpretative selection are the power of each project, exalted by light that defines the silhouette of the objects to meet the needs of contemporary life. Technogym’s freestanding exhibition space designed by GIOPAGANI for Expo Milan 2015 is a clear example of the Maison’s ability to use light as a tool to redefine space. Maison GIOPAGANI has also developed many other creative international projects including a fruitful ongoing collaboration with QIA (Qatar Investment Authority), to create a series of “Harrods Prestige Village” pop-ups shopping village, which perfectly combine the London department store’s luxury shopping experience with the unique atmosphere of the coolest locations hosting them. The first pop-up shopping village was inaugurated in Porto Cervo, Sardinia in the summer of 2013, reopening for the summer season until 2015.Today “Harrods Prestige Village” celebrates its fourth edition within Doha’s Katara Cultural Village, a new exclusive location. In Italy’s Costa Smeralda GIOPAGANI designed the interiors of the prestigious The Rock restaurant in Baia Sardinia (2015) and the legendary location of Phi-Beach. In the hospitality category, GIOPAGANI redesigned Milan’s historical Drogheria Parini on Via della Spiga, while developing a range of retail projects that include the revamp of several international brand store concepts. GIOPAGANI started an ongoing successful collaboration with Wall&Decò aimed at redefining the image and role of wallpaper, a product sometimes considered out of fashion and dated. Through this well received project, especially in the Middle East, United States and U.K, the Maison has redefined wallpaper as creative and decorative category. GIOPAGANI offers objects designed to enrich people’s lives by stimulating their senses and curiosity. In keeping with this philosophy, during the 37th edition of Milan Design Week, GIOPAGANI Maison, launched GIOPAGANI Couture, a line of capsule collections crafted from high-end materials exalting the natural combination of design and fashion.

Atelier GioPagani
Via Montebello, 30

See location details
Brera Location
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