Fuorisalone Milano Design Week by GioPagani

Parma - Italy, 1995 – here begins the journey of the namesake studio founded by Gio Pagani. A journey touching the most important international destinations to diffuse Gio Pagani’s very personal and eclectic style in the world. A mix of different inspirations, echoing exotic worlds and cultures, are incorporated into a provocative yet elegant mix and match of elements, blending design and fashion. Aesthetic and functionality are balanced to express a unique style. Both in the development of architectural projects and in the design of private and retail interiors, the GIOPAGANI Maison puts the accent on materials. The materials research and their interpretative selection are the power of each project, exalted by light that defines the silhouette of the objects to meet the needs of contemporary life. Technogym’s freestanding exhibition space designed by GIOPAGANI for Expo Milan 2015 is a clear example of the Maison’s ability to use light as a tool to redefine space. Maison GIOPAGANI has also developed many other creative international projects including a fruitful ongoing collaboration with QIA (Qatar Investment Authority), to create a series of “Harrods Prestige Village” pop-ups shopping village, which perfectly combine the London department store’s luxury shopping experience with the unique atmosphere of the coolest locations hosting them. The first pop-up shopping village was inaugurated in Porto Cervo, Sardinia in the summer of 2013, reopening for the summer season until 2015.Today “Harrods Prestige Village” celebrates its fourth edition within Doha’s Katara Cultural Village, a new exclusive location. In Italy’s Costa Smeralda GIOPAGANI designed the interiors of the prestigious The Rock restaurant in Baia Sardinia (2015) and the legendary location of Phi-Beach. In the hospitality category, GIOPAGANI redesigned Milan’s historical Drogheria Parini on Via della Spiga, while developing a range of retail projects that include the revamp of several international brand store concepts. GIOPAGANI started an ongoing successful collaboration with Wall&Decò aimed at redefining the image and role of wallpaper, a product sometimes considered out of fashion and dated. Through this well received project, especially in the Middle East, United States and U.K, the Maison has redefined wallpaper as creative and decorative category. GIOPAGANI offers objects designed to enrich people’s lives by stimulating their senses and curiosity. In keeping with this philosophy, during the 37th edition of Milan Design Week, GIOPAGANI Maison, launched GIOPAGANI Couture, a line of capsule collections crafted from high-end materials exalting the natural combination of design and fashion.