Using contemporary technology ZPSTUDIO reinterprets six iconic articles belonging to the Ethno-Anthropology section of the Natural History Museum in Florence, and indicates a new direction for post-industrial design.
ZPSTUDIO is a design and architecture studio, founded in 2003 by Matteo Zetti and Eva Parigi. They both qualified from the Faculty of Architecture, University of Florence, where they have been lecturing and researching for many years. The studio designs and produces temporary installations, exhibition and commercial facilities, integrated structures for corporate brands, and products for industry, in addition to ongoing promotion of training projects and in-depth investigations on the subjects of design and contemporary design. The studio also networks with other research groups, collective groups of designs, and with public and private cultural institutes.
In 2007, the studio inaugurated a limited series collection of furnishing accessories, available through selected galleries and design showrooms in Italy and around the world, under the brand name ZPSTUDIO TOOLS.
Many of the projects by ZPSTUDIO have won awards in international competitions and have been displayed in the more important exhibitions and tradeshows in Italy and abroad. The awards include: The Best of Now, Grandesign, Tokyo designers’ week, I.dot-Italian Design on tour, ‘A’ design award.
In recent years, ZPSTUDIO has completed projects of exhibition design and communication for numerous institutions including: The Museum for Earth Sciences in the University of Siena, PNRA – Italian Program for Research in Antarctic; the Tuscany System Foundation; The Italian Archeology Museum in Cassino; Quarter-EX3, The Contemporary Art Production Center, Florence.
Credits: ZPSTUDIO: Eva Parigi, Matteo Zetti – collaborators: Michela Voglino, Silvia Allori
A selection of iconic articles belonging to the Ethno-Anthropological Section of the Natural History Museum in Florence has been reinterpreted by the Florence-based studio through materials and technology projected to the future. The tools from the ancient past devised to satisfy Man's primary requirements now forge a tight alliance with contemporary esthetics and the industrial production, according to rule 2.0.In the Anthropocéni project, the archetypal shapes of products of everyday use - such as knives, bowls, jars - integrate traditional materials and innovative elements, in a process manages to by-pass the uncertainties of the present and creates a direct link between the distant past and the future.