THE SCENT OF FLAMINIA
Taking the stage in the remodelled premises of the showroom in via Solferino is “The scent of Flaminia” an olfactory itinerary that invites visitors to explore the world of design applied to wellbeing. With this project, Flaminia confirms its primacy as a “griffe” of contemporary lifestyle, that can offer its customers a global proposal to accompany them through their daily rituals, while retaining all the originality of the design project.
The markedly pop art installation makes lavish use of white, red, blue and black hues and hosts a selection of top selling Flaminia products, such as Bonola by Jasper Morrison, Nile by Patrick Norguet, Roll & Pinch by Nendo. The stunning scenery is enriched by a number of big bottles of Fresh Couture by Moschino, a perfume whose sparkling notes accompany the visitors throughout their sensory experience.
Space is subdivided into five sections to stage a dialogue between Flaminia’s newly created products and its iconic collections. The orthogonal lines softened by the round corners and thin walls of the Miniwash basins by Giulio Cappellini are proposed in new sizes and new versions; also on display are the highly successful Bonola collection, which continues to give evidence of Flaminia’s manufacturing know-how, and Boll, the project by Paola Navone which translates the ancient oriental bowls into a contemporary washbasin. Moreover, a refined colour selection ranges from white to black and champagne beige for glossy finishes, and milk white, graphite grey, coal black, lava grey and two new colour shades, Fango (Mud) and Nuvola (Cloud) for matte surfaces, additional options include Metal Gold, Metal Platinum and Bicolor. Wash, Oval and Fontana are the bathtub models on display together with the Nile, Una and Pinch collections of sanitary fittings. Volo is the shower tray featuring a ceramic mesh that defines the surface and makes it antislip. A context for the various elements is provided by a number of pieces of furniture for the bathroom from the Compono System line, Two accessories, Nokè and Fold faucets, and ceramic complements such as Brick and Rocchetto.