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EVENT DETAILS

Frame presents What's the Matter?

Design for a phygital world

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Opening during Fuorisalone:

Time

Tues 11.00 – 19.00 
Wed – Sat 11.00 – 21.00
Sun 11.00 – 20.00

Frame magazine curates What's the Matter?, an experiential exhibition at Milan Design Week. We're teaming up-and-coming designers with prominent brands to explore and expose their interpretations of a phygital future. With the scenography skills of Studio Laviani, Frame will transform La Posteria in Milan's Brera Design district into an immersive exhibition that stimulates – and sometimes even tricks – the senses.

EXHIBITORS
& COMPANIES

Frame Magazine

About Frame Frame stimulates interior designers and architects to make outstanding spaces by sourcing, curating and sharing the best from the worlds of art and design. The bimonthly magazine enables them to lead the pack by researching and reporting on trends in retail, hospitality, events and workplace design. Since meaningful places can only be created by connecting the world’s best makers to the most talented designers and professional users, Frame is a business-to-business magazine. Although the print publication remains the flagship, Frame increasingly shares and connects through other channels, such as the web, social media, apps and live events.
LOCATION

La Posteria
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Via Giuseppe Sacchi, 5

Brera Location
MAIN SPONSOR Comarch
MAIN CONTENT Valcucine Fenix NTM Leffe
OFFICIAL TIMEKEEPER Tissot